This Shopify Brand Sells $66 Gummies and Scaled to a $1.2 Billion Exit: Case Study

Want a free email audit for your brand? Grab time here 👉 https://yt.laya-consulting.com/gruns-... Claude Giveaway Access: https://beyond-the-inbox.kit.com/emai... Check out our case studies here: https://www.laya-consulting.com/ ➡️ Subscribe to my newsletter (and get a 100+ page email marketing guide): https://www.laya-consulting.com/newsl... 👋 Let's connect: LinkedIn:   / nicolas-olaya-zuluaga   X: https://x.com/ecom_nicolas I'm breaking down the exact ecommerce marketing funnel Gruns used to sell $66 gummies and scale to a $1.2 billion exit. If you run a Shopify brand or want to understand ecommerce marketing at the highest level, this Gruns case study shows you what's actually working in DTC marketing right now. I walk through the full ecommerce marketing strategy behind the brand, from the first touchpoint to the repeat purchase, so you can see how a supplement brand turned a premium product into one of the biggest ecommerce exits ever. Whether you're new to ecommerce marketing, growing a Shopify store, or studying ecommerce marketing case studies to sharpen your own DTC marketing strategy, there's a lot to steal here. I cover the ecommerce marketing funnel, the ecommerce email marketing pieces, and the ecommerce marketing tactics most brands miss. This isn't theory. It's a real ecommerce brand breakdown of how Gruns built a marketing funnel that converts. If you want to scale your ecommerce business with a marketing funnel that actually works, hit play and let's break it down. 0:00 Intro 0:44 The Product 1:53 The Ads 6:19 Landing Pages + Pop-Up Forms 12:00 Retention System