Beyond The Click - Mike Barzacchini from Harper College

In this episode of Beyond the Click, Danielle Leitch sits down with Mike Barzacchini, Director, Marketing Services at Harper College, to explore how AI is reshaping the education marketing landscape, and what that means for teams navigating constant change. From shifting audience behaviors to the growing importance of content authority, Mike shares why marketers need to refocus on fundamentals while embracing innovation. The conversation also dives into how AI can enhance audience understanding, why curiosity and empathy are critical leadership traits, and how teams can stay agile in a “do more with less” environment. If you’re thinking about the future of marketing, this episode offers a grounded perspective on balancing human intelligence with emerging technology and why strategy and creativity still matter more than ever.