Women in Commerce: Zsuzsanna Leber, Former Chief Commercial Officer, Instant Pot Brands

Zsuzsanna Leber leads with a clear conviction: in a market moving faster than any playbook can capture, the leaders who win are the ones who build the story behind the data and have the discipline to experiment their way forward. As Former Chief Commercial Officer at Instant Pot, that approach translated directly into results, including a full brand reinvention, e-commerce brought in-house, and a top-10 Prime Day finish across all categories. Pacvue President Melissa Burdick sits down with Zsuzsanna to discuss how she led that transformation, what she looks for in the leaders she develops, and how she thinks about AI and retail media in an era where testing is the strategy. From redefining the Instant Pot target consumer to negotiating retailer partnerships that enabled smarter experimentation, Zsuzsanna offers a measured, experience-grounded view of what it takes to lead at the highest level of commerce. What you'll learn: How Instant Pot rebuilt its brand identity and commerce strategy and what drove a 3x ROAS improvement Why turning data into a compelling narrative is the skill that accelerates executive careers in commerce media How to lead a culture of experimentation when retail media and AI are evolving faster than any playbook can keep up 🔔 Subscribe for more conversations from the Women in Commerce series.