Women in Commerce: Kara Rousseau

After 32 years of marketing leadership, including serving as chief marketer at Walmart Connect, Kara Rousseau made a deliberate choice to step back before stepping into what's next. It wasn't burnout. It was paying attention. Pacvue President Melissa Burdick sits down with Kara Rousseau, a senior level marketer with deep roots in commerce media and entertainment, to talk about what high-achieving leaders rarely say out loud: that ambition doesn't disappear, but at a certain point, you get to choose where you point it. Kara brings the same strategic vision and empathy to this conversation that defines her leadership at scale, and she's candid about the identity shift that comes when you stop letting your title do the talking. She shares how she has stayed active through advisory work in commerce media, going behind the scenes on the podcast The Messy Parts, and joining The Interval, a peer-led community for senior executive women navigating career transitions. What you'll learn: Why high-achieving leaders need to separate what they do from who they are How to use a career transition to design what comes next rather than default back to what came before What moves a team from instruction to inspiration and why that distinction defines lasting leadership impact 🔔 Subscribe for more conversations from the Women in Commerce series.