Mind & Money Podcast | Louisa Scholz

Episode 09. The mind behind the decision. In the ninth episode of Mind & Money, I sit down with Louisa Scholz, solo founder of femsure, about building a health insurance platform around women's health, and about what nobody tells you about carrying a company entirely on your own. We get into why she went looking for a co-founder and ended up going solo anyway, how the first product she built turned out to be the wrong one, and what happened when the first client finally signed and she felt nothing at all. Louisa talks about the stiff neck that turned out to be her nervous system, why athletes have recovery built into their schedule and founders do not, and the advice she would give her 24 year old self. There is a very practical part too: what quietly lands in your health record long before you ever apply for coverage, and why that matters more than most people think.