Your Income Depends on Your Business Model (Why I Started a Membership) | 555

Two weeks after launching my first online membership, I was hanging out the washing and I ugly cried. Not a little tear, the full body, can't catch your breath kind of cry. It had nothing to do with the laundry. In this episode I take you back to that moment in 2017, when my nervous system finally caught up with the fact I'd gone from $0 to $15,000 a month in recurring income, off a single four day launch. Before that membership, I was running a business built on one on one coaching, Instagram audits and a launch based course. It made good money, but it was a feast and famine roller coaster. I share the principle that changed how I build businesses for good: unpredictable income is not a sales or skill problem, it's a business model problem, and you fix a model problem by building a different model. I also break down how I scaled that one membership to $400,000 in 12 months (and eventually over $4 million), using my Freedom Filled® Webinar Launch System, and why most plateaus come down to complexity, not marketing. If your income has ever felt shaky or unpredictable, this episode is for you. 🔥 Like & Subscribe for weekly business growth, Instagram marketing, and mindset strategies! 🔔 Turn on notifications so you never miss a new episode! Timestamps: 0:00 - Doors are open 1:08 - The day I ugly cried over the laundry 5:58 - My business before the membership 6:59 - The pressure of launch-only income 8:25 - The membership that changed everything 9:05 - Launch it before it's built 10:05 - Scaling it past $4 million 11:20 - Your income depends on your business model 12:18 - Starting with no audience or offer 13:23 - Structure is what makes it last 15:09 - Find the ongoing need 16:55 - When your membership plateaus 18:59 - Recurring revenue is stability 19:48 - Your laundry basket moment 20:24 - The free membership class