How Regional Carriers Can Win More Business Through 3PL Partnerships

Your next big customer opportunity may not come directly from a shipper. It could come through a 3PL looking for the right carrier in your market. In this episode of CLDA Final Mile Fridays, Lorena Camargo sits down with Richard Whitlock of CX Logistics to discuss how regional final mile carriers can build relationships with 3PLs and turn those partnerships into new business opportunities. Richard shares what 3PLs actually look for when evaluating carrier partners, what separates a good carrier from a great partner, and how regional carriers can position themselves to participate in larger, even national, opportunities. We discuss: • What 3PLs look for when selecting carrier partners • Why the cheapest carrier doesn't always win • How financial stability factors into carrier selection • Why communication is critical when something goes wrong • How carriers can turn one opportunity into additional business • Why you don't need a national footprint to participate in national accounts • The importance of building relationships before an opportunity arises • Why CX Logistics looks to the CLDA network when searching for carrier partners For regional carriers looking to grow, 3PL relationships can become another valuable business development channel alongside direct shipper relationships. A 3PL may already have the customer and the national opportunity. What they need is a reliable carrier that can deliver in your market. Building those relationships now can help position your company when the right opportunity comes along. Learn more about CLDA and Final Mile Fridays at CLDA.org. #3PL #FinalMile #Logistics #CLDA