𝐓𝐡𝐞 𝐒𝐚𝐥𝐞𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐍𝐨𝐛𝐨𝐝𝐲 𝐓𝐞𝐥𝐥𝐬 𝐘𝐨𝐮 𝐀𝐛𝐨𝐮𝐭 | 𝐏𝐎𝐃𝐂𝐀𝐒𝐓 𝐖𝐈𝐓𝐇 𝐌𝐑 𝐌𝐔𝐉𝐀𝐇𝐈𝐃

Mujahid is a business growth director with over 23 years of experience leading sales and marketing teams across multiple industries from security to commercial real estate. In this conversation, he breaks down exactly why most small businesses stay small and why the answer has nothing to do with your product. 𝐇𝐞 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐬: ▸ Marketing vs Sales: The Biggest Growth Mistake ▸ The Complete Sales Journey: From Lead to Contract ▸ Why Referrals Alone Can't Sustain Business Growth ▸ The Real Cost of Hiring a BDM Without a System ▸ Why Marketing Without Sales Burns Money ▸ Building a High-Performance Sales Team ▸ How Neglecting Employees Destroys Companies ▸ Profit vs People: The Key to Sustainable Growth ▸ How to Sell Intangible Products and Services ▸ Client Retention: Why Communication Matters ▸ How Feedback Improves Client Retention ▸ Territory Management: Expanding Your Sales the Right Way ▸ Do Billboards Still Work in the Digital Era? ▸ Q3 & Q4 Growth Challenges and the Power of AI ▸ Cricket Lessons for Business Success ▸ Marginal Gains: Growing 1% Better Every Day ▸ Why Sales and Marketing Must Work Together 00:00:15 - Intro & Welcome 00:00:35 - Sales & Marketing Principles 00:00:58 - The Sales Journey 00:02:17 - Team, Product & Competitors 00:03:51 - Marketing vs Sales - Key Difference 00:05:10 - Process-Driven vs Word of Mouth 00:06:06 - Security Industry Challenges & Sustainable Growth 00:07:58 - Business Growth & Diversification 00:09:07 - Hiring & ROI on Sales Staff 00:10:37 - KPIs, Training & Staff Management 00:11:25 - Territory Management & Expansion Vision 00:14:07 - Building High-Performance Sales Teams 00:15:17 - Investing in Your People 00:15:45 - Performance Pay & Staff Motivation 00:16:16 - Training, Development & Team Building 00:17:12 - Retaining Sales Talent 00:17:56 - Marketing vs Sales Confusion 00:18:42 - When to Separate Sales & Marketing 00:19:13 - Marketing Tools & Channels 00:19:48 - Do Billboards Still Work? 00:22:16 - The Real Difference: Sales vs Marketing 00:23:33 - Selling Intangible Products (B2B vs B2C) 00:23:56 - Service Industry Sales Approach 00:26:41 - Client Retention Fundamentals 00:27:15 - Handling Difficult Client Situations 00:28:13 - Quarterly Reviews & Client Surveys 00:29:27 - Building Client Relationships 00:30:19 - Feedback - Good & Bad 00:31:40 - Biggest Mistake Business Owners Make 00:32:13 - Not Looking After Your People 00:32:33 - Profit vs People - Sustainable Model 00:33:06 - Leading by Example in Difficult Times 00:34:22 - Current Market Challenges & AI 00:35:30 - Understanding KPIs in Sales 00:36:29 - KPI Framework for Sales Teams 00:37:20 - Security Industry BDM Mistake 00:37:54 - Homework Before Hiring Sales Staff 00:39:30 - Wrong Hiring Process & Lost Hope 00:39:48 - Do You Need Separate Sales & Marketing? 00:40:43 - Marketing Without Sales = Waste of Money 00:42:18 - The Right Mix: Sales + Marketing Together 00:42:53 - Cricket Lessons for Business 00:44:15 - Teamwork & Leadership Lessons 00:44:36 - Marginal Gains & Continuous Improvement 00:45:11 - Final Message & Call to Action 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: /https://www.facebook.com/profile.php?... 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: /bizgrowmedia_uk/ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: /company/bizgrowmedia/ #viral #shorts #podcast #business #fyp