Marketing Strategy for Service-Based Firms: A Sweat Equity Plan

This is a video about Marketing Strategy for Service-Based Firms: A Sweat Equity Plan 00:00 Marketing Strategy for Service-Based Firms: A Sweat Equity Plan 04:37 Strategy 07:35 Positioning Analysis 09:20 Target Audience Recommendation 12:30 Attributes, Benefits, and Values 19:46 Values 22:11 " Meet Maria" 24:38 Creative Brief 27:08 Creative Brief Example - Mobile Service Sync 28:17 Media Plan 30:43 Publishing Plan 33:52 Publishing Plan 35:39 Use the Blog to Write Social 37:25 Stay Organized