How to Use Real Estate Scripts Without Sounding Scripted

Real estate scripts should help you prepare - not stop you from listening. Here’s how to ask useful follow-up questions, handle “we’re just looking,” and agree on a clear next step without sounding rehearsed. We work through buyer-enquiry examples, what to say when a conversation goes off track, and a three-round practice exercise you can use with another agent. In this video: • Know what the conversation needs to accomplish • Follow the answer instead of running through a question list • Recognize three different meanings of “we’re just looking” • Ask one question at a time • Make the next step specific • Recover when you lose your place or don’t know the answer • Practise adapting, not just memorizing lines OTTAWA AGENTS Want more support with these conversations, or curious about New Purveyors? Email Matt@NewPurveyors.com and tell me where you tend to get stuck: opening the call, following the answer, explaining something clearly, or asking for the next step. ABOUT MATT Matt Richling | Sales Representative Team Lead, New Purveyors RE/MAX Hallmark Realty Group, Brokerage Independently owned and operated. Subscribe for practical coaching on client conversations, follow-up, prospecting, and building a more consistent real estate business. #RealEstateScripts #RealEstateAgents #RealEstateTraining