Feed the Feed | Episode 4: The UK Social Ban, WAG Culture and the Rise of Owned Media

The rules of what brands can do, where they can do it and who they can reach are changing faster than most marketing plans can keep up with. The under-16 social media ban, the World Cup fan-first playbook, F1 turning into a beauty platform, and the biggest brands quietly becoming media companies. This summer is one long stress test. In Episode 4 of Feed the Feed, hosts Leah Powell and Chesca Denny sit down with Campfire's Growth Director, Jade Seddon, to break down the moments actually shaping social right now. From the UK's under-16 social ban and where Australia's rollout tells us the teenage audience is really going next (spoiler: Tumblr and Pinterest), to the World Cup campaigns that outperformed the sponsor spend. How F1 is becoming an unexpected beauty platform through WAG culture, and Odd Muse's founder-led Wimbledon takeover before they'd ever attended. If you're a marketer trying to work out how to stay relevant across a summer of platform shifts, sport and cultural rewrites, this one's for you. The tools discussed in this episode are part of Campfire's Cultural Intelligence Suite. Campfire is a social-first marketing agency working with some of the world's biggest beauty, lifestyle and FMCG brands.