Amazon Vendor Unpacked: Where Do Your Customers Go After TikTok?

A customer discovers your product on TikTok, then searches for it on Amazon. Will they find you or buy from a competitor? In this Amazon Vendor Unpacked interview, Chris Khoo speaks with Carina McLeod about the relationship between TikTok discovery and Amazon sales, including the halo effect she has observed when customers move between platforms. Carina explains why a successful TikTok Shop launch needs groundwork, how a focused product range can help brands learn and why the products promoted through creators also need a clear, recognisable presence on Amazon. The conversation also explores the challenges of measuring cross-channel activity and why assumptions about Vendor Central profitability need closer examination. Topics include: -TikTok’s role in product discovery and demand generation -The preparation behind headline TikTok Shop results -Working with creators and affiliates -Starting with a focused selection of three to five SKUs -Why Amazon bestsellers may perform differently on TikTok -Bundles, product pricing and platform costs -Helping customers find promoted products on Amazon -Investigating the TikTok Amazon halo effect through search and advertising data -The role of your own website in the wider customer journey -Why Vendor Central versus Seller Central profitability is a case-by-case decision Read the accompanying article: https://www.khoocommerce.com/918/tikt... CONNECT WITH CARINA MCLEOD   / carinamcleod   CONNECT WITH HOST CHRIS KHOO   / chris-khoo-commerce   EXPLORE KHOOCOMMERCE https://www.khoocommerce.com/ Subscribe to Amazon Vendor Unpacked for practical conversations about Amazon Vendor Central, ecommerce strategy and the work behind sustainable growth.