Amazon Vendor Unpacked: Why Your Biggest Sales Channel Isn’t Always Your Most Important

Amazon isn’t Hengst’s largest sales partner. So why does Brett Smyth place it at the top in terms of strategic importance? In this Amazon Vendor Unpacked interview, Chris Khoo speaks with Brett Smyth from Hengst Filtration about using Amazon to support international expansion, reach customers and build momentum while traditional retail opportunities take time to develop. Brett shares his experience of lengthy retail lead times, introducing products into new territories and using customer demand to support conversations with distributors and major retailers. The discussion also explores what it takes to sell technical products clearly online, manage established channel relationships and get the business behind an Amazon growth strategy. Topics include: -Amazon’s role alongside larger retail and distribution accounts -Reaching new markets without an established local sales presence -Using Amazon to test products and gather customer feedback -Supporting conversations with distributors and major retailers -Making technical product information clear to shoppers -Changing purchasing habits among trade customers -Managing expectations across online and physical retail -The different demands of working with Amazon -Choosing partners to support your Amazon operations -Building internal support for international growth Read the accompanying article: https://www.khoocommerce.com/914/amaz... CONNECT WITH BRETT SMYTH   / brett-smyth-513561b   CONNECT WITH HOST CHRIS KHOO   / chris-khoo-commerce   EXPLORE KHOOCOMMERCE https://www.khoocommerce.com/ Subscribe to Amazon Vendor Unpacked for practical conversations about selling to Amazon, ecommerce strategy and the operations behind growth. #AmazonVendor #InternationalExpansion #EcommerceStrategy