Amazon Vendor Unpacked: Is Your Amazon Business Growing, or Just Keeping Up?

Is your Amazon Vendor business really growing, or is your category simply growing faster? In this episode of Amazon Vendor Unpacked, KhooCommerce CEO Chris Khoo speaks with Andy Banks, CEO of Venture Forge, about how established Amazon Vendors should think differently about growth, market share, competition and the true commercial potential of Amazon. They explore why year-on-year Amazon sales growth does not always mean a brand is gaining ground, how category growth can reveal a very different picture, and why Amazon performance needs to be measured against more than last year’s revenue. The conversation also looks at: • How Amazon Vendors should benchmark performance against category growth • Why growing sales can still mean losing market share • How challenger brands can quietly gain ground on established Amazon brands • When Amazon should be treated as a strategic commercial channel rather than simply another sales account • Why Amazon Vendor strategy affects forecasting, inventory, profitability, advertising and supply chain decisions • How brands can identify missed Amazon growth opportunities • Why Amazon’s influence extends beyond sales made directly on the platform If you manage an Amazon Vendor Central account, lead an Amazon or ecommerce team, or are responsible for growing an established brand on Amazon, this discussion will give you some useful questions to take back to your next Amazon performance review. 📖 Want to go deeper? Read the accompanying Amazon Vendor Unpacked article: https://www.khoocommerce.com/914/amaz... ▶️ About Amazon Vendor Unpacked Amazon Vendor Unpacked brings together Amazon Vendor experts, operators and industry leaders to explore the challenges, opportunities and commercial decisions facing brands selling through Amazon Vendor Central. Subscribe for more conversations covering Amazon Vendor Central, Amazon Vendor strategy, Amazon profitability, Vendor operations, chargebacks, supply chain, inventory management and Amazon growth. #AmazonVendor #AmazonVendorCentral #AmazonStrategy #AmazonGrowth #Ecommerce #AmazonBusiness #VendorCentral