Amazon Brand Management: Licensors, Licensees & Toy Brands | Vendor Unpacked

Who owns the brand experience on Amazon when multiple licensees sell products under the same name? In this episode of Amazon Vendor Unpacked, Chris Khoo speaks with Asha Bhalsod, founder of Etopia Consultancy and co-founder of Women in Amazon Business, about Amazon brand management, licensing and the challenges facing toy and game brands. Asha brings experience from working at Amazon and managing Amazon relationships from the brand side. She explains why licensors should consider Amazon within their wider retail strategy and how closer coordination with licensees can support a more consistent customer experience. We discuss: -The roles of licensors and licensees in building a brand on Amazon -Brand awareness versus demand for individual products -Amazon Brand Stores, creative assets and brand guidelines -Brand Registry and responsibility for brand protection -Coordinating brand and product advertising -Seasonal demand, retail promotions and pricing pressures in toys and games -Preparing for peak trading and managing stock expectations -Women in Amazon Business and the importance of community and support Read Chris’s take on the conversation: https://www.khoocommerce.com/914/amaz... Connect with Asha Bhalsod:   / ashabhalsod   Explore Etopia Consultancy: https://www.etopiaconsultancy.com/ Explore KhooCommerce: https://www.khoocommerce.com/ About Amazon Vendor Unpacked Amazon Vendor Unpacked brings together people working across the Amazon ecosystem for practical conversations about the decisions, pressures and opportunities facing brands selling to Amazon. Subscribe for more conversations about Amazon Vendor Central, brand strategy and the operations behind sustainable growth. #AmazonVendor #AmazonBrandManagement #BrandLicensing