Which AI Listing Photo Edits Must You Disclose? MLS Rules

AI listing photo disclosure rules: when to label edits and keep buyer trust. ▶️ Join the Alliance: https://smartagentalliance.com/join/?... AI listing photo disclosure is now a legal duty in California, and MLSs across the country are writing the same rule into their handbooks. This video gives real estate agents the sorting test for which listing photo edits require disclosure, the exact words to label them with, where the label has to go, and what to say to a seller who asks you to green the lawn or take out the power lines. Karrie Hill walks through the one-sentence test: does the edit change what a buyer would see standing in that room, or does it just make the photograph better? Exposure, white balance, cropping, lens correction, and sharpening are photo edits. Adding furniture, removing power lines, replacing a gray sky, greening a brown lawn, and erasing the building next door make it a digitally altered image that carries a disclosure. California's Assembly Bill 723 took effect January 1st and added section 10140.8 to the business and professions code. It does not ban the edit. It requires you to say so, and to keep the unaltered original reachable when the ad is posted on a website. You will also get the drone shot and listing video problem that catches more agents: simulated motion, generated scenes, and virtual staging in video all get treated like an altered photo, with the disclosure burned into the video itself. Plus the three rule sets stacked above you - state law, your MLS, and your brokerage - and the one email that settles it. Confirm your rules with your broker before you publish any AI-edited listing media. What this video covers: ✅ The one-sentence test that sorts every edit into photo edit or digitally altered image ✅ California AB 723 and section 10140.8: what it covers, and why it requires disclosure instead of banning the edit ✅ Exactly where the "digitally altered" or "virtually staged" label goes, and why property remarks and agent-only remarks do not count ✅ Keeping the unaltered original reachable, and matching original and altered files as a named pair ✅ The word-for-word script for telling a seller before they ask, and the answer to "won't that scare buyers off?" ✅ Drone-style simulated motion, AI walkthroughs, and generated scenes in listing video, and burning the disclosure into the first few seconds More Detail at: https://smartagentalliance.com/blog/i... 00:00 Which Real Estate Photo Edits Need Disclosure? 01:08 How Do You Identify Altered Listing Photos? 01:50 What Does California AB 723 Require? 02:54 What Does Smart Agent Alliance Offer? 03:38 Where Should Photo Disclosures Appear? 05:11 How Should Agents Explain Edits To Sellers? 06:14 Will Disclosure Labels Scare Buyers Away? 07:01 Which AI Real Estate Videos Need Disclosure? 08:27 Which Rules Govern Altered Listing Photos? 09:35 How Can Agents Verify Disclosure Requirements? Frequently asked questions: Which listing photo edits require disclosure? Edits that change what a buyer would see standing in that room - adding furniture, removing power lines, replacing a gray sky, greening a brown lawn, erasing the building next door. Exposure, white balance, cropping, lens correction, and sharpening only improve the photograph and do not carry a disclosure. What does California AB 723 require for digitally altered listing images? AB 723 took effect January 1st and added section 10140.8 to the business and professions code, reaching a broker, salesperson, or anyone acting on their behalf who puts a digitally altered image in an advertisement or promotional material for the sale of real property. It does not ban the edit, it requires you to disclose it, and when the ad is posted on a website the unaltered version of the image has to be included. For more info see: https://smartagentalliance.com/blog/b... 🔗 LINKS ▶️ Join the Alliance: https://smartagentalliance.com/join/ 🤝 Already at eXp? Partner with us: https://smartagentalliance.com/partne... 📅 Book a strategy call: https://smartagentalliance.com/book-a... 🎬 SAA & eXp Realty Explained: https://smartagentalliance.com/watch/ 🤖 Chat with Nova: https://smartagentalliance.com/nova/ ⭐ Our team value: https://smartagentalliance.com/exp-re... ℹ️ About eXp Realty: https://smartagentalliance.com/about-... 🌐 Smart Agent Alliance: https://smartagentalliance.com/ ✉️ Contact us: https://smartagentalliance.com/contac... #eXpRealty #RealEstate #SmartAgentAlliance