Digitalising a global B2B salesforce – Lessons learned with Jerker Olofsson (Atlas Copco)

“Digitalising a global B2B salesforce – lessons learned” VP Sales Development, Atlas Copco Jerker has a strong background working with sales & business development and strategy. As the Global Sales and Marketing Manager and later as the Vice President of Global Sales Development he knows the challenges of digitalising a global B2B salesforce from creating the winning strategy to adopting new technologies. He will share the learnings from driving digitalisation of the workforce at Atlas Copco, starting with digital marketing as a support for sales, all the way to virtualisation of the sales process during covid-19. Watch to hear: 00:00 Introduction 02:30 Driving digitalization of the workforce 8:45 How to develop digital interaction capabilities and scale it