Ep. 29 - Reed Brown - Outback Irrigation - Mow Money, Mow Problems Podcast

What happens when an irrigation install takes two weeks and still loses money? Reed Brown, founder of Outback Irrigation, joins Matt Foreman to talk about building a focused irrigation business, the job that changed how he handles installs, and why a working sprinkler system can still waste water. They get into: • Why Reed and Katie split irrigation from the family landscaping business • How an existing institutional customer carried Outback through its first winter, and how Reed found later leads • The pressure and nozzle mistakes he sees on service calls • What an underbid installation taught him about design, labor, and subcontracting • How service plans and same-week priority fit his customer-service model • The After Splash and Reed's work supporting community gardens CHAPTERS 00:00 Meet Reed Brown of Outback Irrigation 03:18 Why he chose to specialize in irrigation 05:24 First customer, lead sources, and keeping the phone ringing 08:38 What a landscaper should know before offering irrigation 10:17 Common sprinkler mistakes: pressure and uneven coverage 13:07 Where irrigation systems waste water 16:34 Pool, pest, landscape, and septic jobs that create irrigation work 19:33 Why commercial irrigation is a different sell 22:08 The underbid installation that changed his approach 25:49 The After Splash and community water-conservation work 34:50 Reed's longer-term vision for Outback 37:00 Service plans, warranties, and priority scheduling Outback Irrigation: https://outbackirrigation.com/ The After Splash: https://theaftersplash.com/ More Mow Money, Mow Problems episodes:    • Mow Mow, Mow Problems   Subscribe for more candid conversations with green-industry owners:    / @mowmoneymowproblemspodcast   Lawn & landscape owner looking for help growing your business? Book a free strategy call with Lawn & Land Marketing: https://lawnandlandmarketing.com/get-... #MowMoneyMowProblems #IrrigationBusiness #SmartIrrigation