Nissan Is Finally Getting What They Deserve

In July 2025, Nissan announced it would stop building cars at Oppama, a plant that had run since 1961. It sold its own headquarters in Yokohama. It lost 670.9 billion yen in one year and another 533 billion the next. And its CEO admitted he couldn't rule out the company one day being sold. This is the company that built the 240Z, the GT-R and the world's first mass-market electric car. So how did it end up here? What this video covers: How Nissan won America: the Datsun 510 that magazines called the poor man's BMW, a 240Z that cost around $3,500, and the 1983 Tennessee factory that made Nissan a US giant. The 1999 rescue: Renault's $5.4 billion investment, Carlos Ghosn's revival plan that closed five plants and cut 21,000 jobs, and the comeback that brought the 350Z, the GT-R and the Leaf. Then the chase for size: the Power 88 plan, a push for 10% of the US market, incentives above the industry average almost every month from 2014, $10,000+ off a Leaf, rental fleets, a revived Datsun brand whose Go scored zero stars in a crash test, and a US profit margin that shrank to around 1–2%. Plus CVT lawsuits, Infiniti's lost decade, Ghosn's 2018 arrest and escape from Japan in a music equipment case, the Honda merger that collapsed in less than two months, 20,000 job cuts and the end of the R35 GT-R. Covered fairly too: US tariffs, the rise of BYD and Chinese brands, US sales that actually grew in 2026, and a new Leaf around $30,000 with the battery cooling the original lacked. Have you owned a Nissan — and would you buy another one? And if I've got anything wrong, correct me in the comments. #Nissan #CarlosGhosn #NissanGTR #CarIndustry #Datsun #Leaf #AutoNews