Ashlinn Goodman on Building Stronger Cemetery Sales Teams

In this episode of Funeral Service Insider, Ashlinn Goodman, Director of Cemetery Solutions at Security National, shares how she went from family service counselor to leading a national cemetery consulting program. She discusses the common challenges cemeteries face, what separates high-performing sales teams, and why small, consistent changes outperform sweeping overhauls. This episode is brought to you by Arranger from Matthews Technology Solutions. To schedule your Arranger demo, contact Lisa Valdez at Landrews@auroracasket.com.