Hyrox Isn't What It Seems - $$$$

Fitness has become a $400 billion industry, yet somehow we seem further from solving the fitness puzzle than ever. At some point, you have to wonder what exactly we’re buying. MASTER MOBILITY PROGRAM - https://strengthside.com/products/mas... NEW Indian Clubs Mastery - https://www.trevorhash.com/indian-clu... Newsletter + Discount - Free Beginner's Guide - https://www.trevorhash.com/gym-free-r... COUPON CODES Freedom Strength Sandbags - 10% Off with Link or Code - TREVORCHASH - https://freedomstrength.us/?ref=jmwlfyvu Dangerously Fit Clubs and Maces - 10% Off with code - TREVOR10 - https://www.dangerouslyfit.com/trevor Gym Free receives a small commission if you use the codes at no cost to you In this video, I use the rise of Hyrox as a jumping-off point to look at the modern fitness industry, fitness consumerism, and our obsession with races, challenges, gadgets, programs, tracking, and results. I don’t think Hyrox is bad. In fact, I think it gets a lot right. But the things that make fitness exciting and easy to sell aren’t always the things that make us fit for life. Real fitness is usually much simpler, cheaper, and more boring than we want it to be. The goal isn’t to stop spending money on fitness. It’s to spend money on things that help you build a physical life you actually want to keep living. 0:00 - Hyrox Is Fitness Consumerism 0:30 - $400 Billion Industry.. for what? 1:00 - It's Not Just a Widening Gap 2:20 - Corporations Know This 3:05 - Hyrox Manufactures Motivation 4:24 - Fitness Slop? 4:42 - The Incentive $$$ 5:25 - Lifelong Fitness Isn't Sexy 6:03 - The Appeal 6:43 - Making Sense of It